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United Airlines Incident – Learning Positive Security Lessons from Bad Experiences

Unless you don’t watch the news, you’ve probably seen and heard about the United Airlines incident. The incident involved a passenger being forcibly removed from a flight by security.

Those of us who saw the video, as recorded by a fellow passenger’s phone, were shocked. While we weren’t there and don’t know all the details of exactly what transpired, it’s still shocking to see a person being treated like that.

To make matters worse, not only did the video footage go viral across the internet, it reached the White House. Press Secretary Sean Spicer had this to say, “I don’t think anyone looks at that video and isn’t disturbed that a man was treated that way.”

It gets worse. Spicer confirmed that he was quite confident President Trump watched the video, as well.

Talk about having a bad day at work. Not only was this a disturbing incident, it was a PR nightmare.

Public opinion and downright outrage has resulted not only in negative press for United Airlines, but plummeting stock prices.

Reaction to the incident spiraled so far out of control; it prompted United Airlines CEO, Oscar Munoz, to make a public statement.

“The truly horrific event that occurred on this flight has elicited many responses from all of us: outrage, anger, disappointment. I share all of those sentiments and one above all: my deepest apologies for what happened,” Munoz said in his statement.

Warning to Companies Employing Security Officers

At this point, the damage has been done. The reputation of United Airlines has been seriously compromised. All due to this one incident on a day which started out much like every other at Chicago’s O’Hare Airport.

Of all the probable thousands of interactions at the airport that day, which one is standing out in everyone’s mind? Sadly, the negative incident prevails.

In this day and age of cell phones, it’s a safe bet to assume that at some point, it will be captured on video and shared on social media for the entire world to see.

When negative experiences regarding your company name and image (brand) are shared with the world, it can cause serious damage.

For any company employing outside security officers, remember the lesson to be learned from this incident. The ways security officials handle delicate incidents are representing your firm. There are right ways and wrong ways to handle potentially brand-damaging incidents.

It is one thing for security personnel to receive the minimum training requirements as mandated by your state. However, is that really enough? Can you afford to ruin your company’s image due to bare bones training of security staff?

How to Protect Your Company’s Reputation and Brand

It’s time to take a look at the training your security staff has received. Are you sure they really know how to deal with difficult people, diffuse situations and bottom line, handle any situation with dignity and respect for all involved?

Whether you hire an outside security company to provide concierge or guard services, we can help provide the customized training that is critical to protect your brand.

Our extensive security training program includes standard, site-specific and customized curriculums. We start by meeting with management to cover specific concerns and specialty areas of training to positively represent your company brand.

After all, the way guests are handled in any situation reflects directly on your brand.

Our accredited courses train security staff as to their role, responsibility and expectations in terms of representing your company.

Training includes both video presentations and role-play interactions in situation-specific scenarios.

Once security personnel completes the intensive training program, they are tested for both understanding and retention of the materials covered.

In light of the ever-increasing potential of negative situations that may come up for those employed on your security team, customized training is essential.

By providing customized training for your security staff, you can take those extra steps in preparing them to understand and handle situations in a way to position your brand in a positive light. Even in bad situations.

Guard-Systems Inc. Offers Free Security Site Assessments in Response to Increasing Terrorist Activity

Los Angeles, CA – October 25, 2016 – In wake of the alleged plot to bomb an apartment complex in Garden City, Kansas, Guard-Systems Inc. (GSI) is offering free security site assessments for high-rise buildings and gated communities. This is in response to escalating threats from international and “home-grown” terrorism. Terrorist understand that buildings play varied roles in society and the economy making the physical security of the building occupants and assets a vital concern.

The 2016 policy agenda for the Real Estate Round Table discussion with the Department of Homeland Security stated, “Real estate is one of the few critical infrastructure sectors that terrorists have attacked successfully. In today’s environment, with increased security at official government and military sites (as well as iconic structures), it is not surprising that terrorists and violent criminals may increasingly view civilian-centric “soft targets” — hotels, offices, shopping centers, train or metro stations and other public spaces — as primary targets.”

The most recent alleged bombing plot on a residential apartment complex in Kansas adds increased emphasis to this point. In response to these threats GSI is offering free security site assessments. A security site assessment is a formal examination of a facilities overall security program. It takes an in-depth look at all aspects of a buildings security program to identify any weaknesses, find opportunities to improve security and make security operations more efficient.

Guillermo Amador, Executive Vice President of GSI explains, “During my service in the US Army, I learned that when lives are on the line, nothing can be taken for granted. That’s why I am glad we are doing this. Even if a building currently has a security program in place, getting an independent and objective look from a fresh set of eyes often uncovers areas that may be missed otherwise. I wish it wasn’t necessary, but it’s very satisfying to know that work we do can actually save lives.”

About Guard Systems Inc.: Established in 1956 GSI has grown to become one of the largest privately held contract security providers in the Southwest. GSI has built a reputation for delivering on its promises and enjoys the lowest guard turnover rate in the industry. GSI customizes security services to meet the specific needs of each customer and invests in customer support rather than bloated corporate bureaucracies. More information can be found at www.guardsystemsinc.com

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Guard-Systems Inc. Taps Into A New Trend In The Security Services Sector To Win The Contract For Farmers Plaza

security services contract for Framers Plaza

Woodland Hills, CA – October 24, 2016 – It appears that a new trend may be emerging as Guard-Systems Inc. (GSI) beats large corporate competitors in a security services contract bid on Farmers Plaza.  GSI has positioned itself as the company that offers guard services which are custom tailored to the specific needs of each client they service. This approach seems to be working as the company has doubled in size over the last 3 years. GSI feels that it has tapped into a new trend where management companies are looking to have guards present an image and provide services according the management company’s vision for the building.

“We have been able to grow quickly by really listening to the needs of our customers and then developing custom solutions that meet their specific needs. It can be something as simple as the type of uniform a guard wears or as complex as creating a custom training course designed for guards who work at a specific building or post. The key is recognizing that our guards represent the building and management company that hired us. Safety and security are always a primary concern, but at the same time, we realize that our guards must present a polished image that is line with the management company’s vision.” Guillermo Amador, Executive Vice President of GSI

GSI will handle security for the two 11 story buildings and parking structure that comprise Farmers Plaza. Framers Plaza is managed by IDS Real Estate Group whose stated focus is on “Retaining Tenants”. GSI has invested hundreds of hours into understanding their needs and developing a customized guard service solution that will meet their objective to retain tenants while providing security and protection for the Plaza’s tenants, employees, visitors and physical assets.

About Guard Systems Inc.: Established in 1956 GSI has grown to become one of the largest privately held contract security providers in the Southwest. GSI has built a reputation for delivering on its promises and enjoys the lowest guard turnover rate in the industry. GSI customizes security services to meet the specific needs of each customer and invests in customer support rather than bloated corporate bureaucracies. More information can be found at www.guardsystemsinc.com

Download press release